Presented by BusinessTech

How Business Talk with Michael Avery became South Africa’s leading business podcast

 ·1 Dec 2023

Podcasts in South Africa have never been more popular, and Business Talk with Michael Avery is leading the change in the business segment.

According to the Infinite Dial 2022 survey for South Africa, user penetration of online audio services in the country increased from 39% in 2019 to 61% in 2022.

This research also found that South African podcast listeners consumed an average of four episodes per week.

The impressive growth has continued in 2023 for South Africa, with Statista research projecting that user penetration will have reached 68.6% by the end of the year.

Business Talk

Business Talk has taken full advantage of the growing market by delivering industry-leading interviews with South Africa’s top business executives.

This has resulted in the Business Talk podcast accumulating over 2.5 million views to date.

Business Talk will continue on its impressive growth trajectory in 2024, and invites South African executives to take part in the podcast.

Our marketing team can help you achieve this through our interview packages, which guarantee an executive their own episode that will be published on the Business Talk website, YouTube, LinkedIn, Twitter, Facebook, and Spotify.

Season sponsorship packages are another great option for companies which want to elevate their brand. They provide unmatched exposure by positioning your brand across an entire season of the podcast, as the primary sponsor.

Click here to contact the BusinessTech marketing team.

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