Presented by BusinessTech

Display branding on BusinessTech has never been more popular in South Africa – Here’s why

 ·7 Dec 2023

Display branding is an excellent way to reach BusinessTech’s influential audience of business decision-makers.

This is thanks to the high engagement rates and ROI that display banners generate for companies – and more South African businesses are taking notice of this superior marketing performance.

According to research by Statista, digital banner advertising volumes have been steadily growing in South Africa in recent years.

Banner ad spend increased from R1.59 billion in 2017, to R2.75 billion in 2023.

This figure is expected to rise to R2.93 billion in 2024 and reach a staggering R3.56 billion by 2028.

BusinessTech display ads

BusinessTech’s marketing team is ready to help you promote your products and services through a display branding campaign.

You can choose from homepage takeovers, category takeovers, and run-of-site banners, all of which deliver outstanding results thanks to our audience of 5 million South African readers, including:

  • 2.9 million business decision-makers
  • 856,000 business owners
  • 131,000 CEOs and directors

Our marketing team will manage your entire display banner campaign, and will also provide reports on its execution success  – click here to contact the BusinessTech marketing team.

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